Lay's
Commercial

About the Project

PepsiCo brought Gate Films on board to produce this television commercial for Lay's, the global snack category leader. The campaign required a high-energy, sun-soaked aesthetic centred on moments of joy, togetherness and flavour — perfectly aligned with the Lay's brand world.

Produced entirely in Spain, the spot leverages some of the country's most photogenic natural backdrops. Gate Films managed the entire production pipeline: creative development, casting, location management, on-set coordination, colour grading and final delivery across all broadcast formats.